Facebook in partnership with the National Blood Service Zimbabwe (NBSZ) has announced a new feature to encourage people to donate blood. Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook, be notified when blood donor centres near them have an urgent need for donations and invite friends to donate.
Zimbabwe is the eighth country in Africa to use this feature which has seen over 70 million subscriptions worldwide. This initiative comes at a crucial time as the COVID-19 pandemic has resulted in a significant drop in blood donations due to people staying home to prevent the spread despite the World Health Organization saying it is still safe to donate blood.
The feature is available in the following countries in Africa: Senegal, Burkina Faso, Egypt, Côte d’Ivoire, Kenya, Niger and South Africa, with 45 000 people signing up as donors in South Africa within the first month of the launch.
NBSZ Spokesperson and Public Affairs Manager Ms Esther Massundah said
“The challenges brought by COVID-19 have necessitated the need for NBSZ to embrace new ways of blood donor mobilization. The partnership with Facebook Africa is also in line with the organization’s efforts of collaborating with value-added partners. Facebook is very popular with our blood donors and through this new platform, they will also be able to assist in the recruitment of new donors by inviting their family and friends through this new application to scheduled blood drives in the different communities.”
How It Works
People between the ages of 18 – 65 in Zimbabwe can sign up to be a blood donor on Facebook by going to Blood Donations in the About section of your profile, or by accessing the link: www.Facebook.com/donateblood.
People will be able to see requests and opportunities to donate on Blood Donations on Facebook on their mobile devices from nearby donation sites.